As the poll result did not reach 30 per cent of members or 300 million people, the result basically allows Facebook to make any changes it wants to do.
A global vote on proposed changes to Facebook’s data use and site governance policies, which ended at 7am AEST, has fallen well short of attracting the required 30 per cent of users – or 300 million votes – to be binding.
More than 668,000 people voted with almost 90 per cent against the proposed changes, which would permit sharing of information with Facebook’s newly acquired photo-sharing service Instagram, and the eradication of the voting system.
Additionally, the changes would make it easier for advertisers and others to send messages on Facebook, limiting users’ control, according to privacy rights groups.
However the apathetic turn out means the changes are now under advisory, meaning Facebook is free to implement them without opposition.
Facebook posted a message on its Site Governance page this morning saying it will announce the results of the vote and the “steps regarding the governance process shortly”.
Facebook advertised the proposed changes and vote – which began last Tuesday – to all users via email, and through “share” buttons on the voting app itself.
However angry users from around the world have taken to the network’s Site Governance page to complain it wasn’t publicised enough.
“A stealth vote if ever I saw one. The reason nobody voted was because nobody knew it was going on,” one user wrote.
“I voted but the sheer lack of advertisement of this very important vote was shameful,” wrote another.
With around 8.7 per cent – or 83 million – Facebook accounts confirmed as fake or spam, and a further estimated 30 million belonging to dead people, many users have complained the minimum 30 per cent voting target of 300 million was unrealistic.
However even taking those figures into account, Facebook’s voting guidelines would still require votes from more than 266 million users – still well above the 668,000 it received this week.